What is Crowdsourcing? And what about Crowdsourcing? “Crau” what? These are some of the questions that arise when talking about Crowdsourcing in Spanish.
Crowdsourcing is a term that arises from the crowd (set of people) + outsourcing (outsourcing). We go with the definition: crowdsourcing is the practice of making a more or less open call to a community to solve a problem, through a competition or through a collaboration.
In every approach to crowdsourcing, two parts are always involved: the person/company/entity that organizes the challenge, and the mass or group of people that try to solve that challenge.
The first part is the one that offers a prize for solving the challenge, which can be economic, material, personal satisfaction or even work (get a job). One or several individuals are distinguished from the mass who are the ones who solve the problem and obtain the reward. It is estimated that rewards worth 2,000 million dollars were obtained in 2011 in crowdsourcing problems.
Many companies use crowdsourcing but one of the best-known challenges was Netflix’s $ 1 million prize, in which the challenge was to improve Netflix’s recommendation algorithm.
Lego uses crowdsourcing to create new designs. Users enter designs, then they are voted by the community, and designs that get 10,000 votes are manufactured by Lego. In return, the designer gets 1% of sales.
Crowdsourcing is a general category that encompasses other subcategories: crowdfunding, citizen participation, collective creativity, collective knowledge, open innovation, collaborative work, social community and collaborative consumption. Of this, we will speak in another post.